About Us

Empowering Teams, Elevating Minds

We believe the world would be a better place if everyone had the knowledge and tools to proactively strengthen their mental health and help others do the same. The Peavey Project is a nonprofit based in Richmond, Virginia, with a growing capacity to serve collegiate and high school athletic teams throughout the country.

In our first Four years, we have served more than:

Individuals

Teams

Local Schools

Local Nonprofits

Corporate Groups

Mission

To teach mindfulness as a tool to enhance mental health, daily performance, and the communities we serve.​

Vision

We envision a world where everyone holds the ability to counter stress, isolation, and self-absorption, to grow healthy and strong mentally and emotionally, and to positively impact all who cross their paths.​

Our Story

Inspired by Alex. Driven by Joy.

Our namesake, Alex Peavey, a leading figure in expanding mindfulness in Richmond, Virginia and beyond, was diagnosed not once but twice with stage four cancers. As his health declined, his response was rock solid. “Choose joy” and “fight and smile” became his mantras. 

Alex continues to positively influence thousands of people as a teacher, coach, mentor, and friend. We are some of those fortunate people. The Peavey Project seeks to amplify his lessons and legacy and honor him by serving others and sharing the power of mindfulness.

We Couldn’t Do This Without You!

Thank you to every past and future donor to The Peavey Project. Your generosity makes our work possible. We believe that each person we help can positively influence those around them, expanding the reach of your gift exponentially.